Performant and accessible: How we achieved near-perfect scores on BC Unclaimed’s website


Our planned design for BC Unclaimed’s new website was beautiful and feature-rich. But how would we make it fast? And how would we make it accessible to people using assistive technology?

Our approach

  • Headless content management with Contentful

  • Jamstack development on NextJS

  • Static pre-rendered pages

  • Accessibility audit

  • Blind user testing


Fast websites are a pleasure to use, inspiring confidence in visitors. We relied on a Jamstack development approach to ensure blistering performance (try the site now, and tell me if it’s not one of the fastest websites you’ve used!).

Despite the complexity of the home page, it achieves near-perfect scores on Performance, Accessibility, and Best Practices, as measured by Google’s PageSpeed Insights.

It was equally important to ensure everyone can use BC Unclaimed’s website, including people that rely on screenreaders or other assistive technologies. We used a 3-step process to ensure the website was accessible:

  1. Used automated testing tools to audit our site until we had a perfect 100% accessibility score

  2. Had an accessibility expert manually audit the site

  3. Worked with the Canadian National Institute of the Blind to observe the actual experience of a blind user on our website

“I’d go with an 8 [out of 10]. I think it’s fairly strong overall… I didn’t encounter any hard barriers… Pat yourself on the back. Accessibility is a journey… Nobody’s perfect, no software is perfect, and we don’t expect accessibility to be perfect. It’s just important to keep moving forward.” — Blind user feedback from live user testing, prior to final accessibility fixes.

Read next case study in this series on BC Unclaimed:

Enhancing security by moving beyond Wordpress